How to Capture the Advertising High Ground - Original Motion Picture Soundtrack [Spotify]

1. "Daughter of a Child" - Auteurs vs Mu-ziq (The Future of Advertising)
2. "Bumper Ball Dub" - Massive Attack & Mad Professor (The Future of the World)
3. "Mysterious Traveller" - System 7 (The Future of Agencies)
4. "Oxbow Lakes" - The Orb (How to be a High Ground Client)
5. "Fuck Up Beats" - Chemical Brothers (High Ground Creativity)
6. "Believe in Dub" - OBX (Smart Targeting)
7. "Blue Skied an' Clear" - Slowdive (Testing Schmesting)
8. "Suspension" - Main (Launching a High Ground Agency)

I am currently reading a book entitled How to Capture the Advertising High Ground by Winston Fletcher, who was the one in Delaney Fletcher Delaney that wasn't a Delaney (obviously). The book is from 1994, and I picked it up in an Oxford bookshop for about three quid. It's an interesting bunch of thoughts and insights on the future of advertising - and, clearly, a degree of enjoyment is comparing then and now. Which of Fletcher's ideas and views have lasted the intervening period of almost two decades, and which haven't?

With Playlist Club, it struck me that - what if the book was turned into a film, and thus had a soundtrack?

In "scoring the book" (ha, I can't believe that I just said that), I placed two caveats on the tracks: they had to be from UK artists (assuming that the film was a UK production), and they had to be released in 1994 or 1995 - assuming that a film of the book was released a year later. It's almost entirely instrumental, and works much better with headphones than speakers - although YMMV of course. As per Playlist Club rules, I have given it 8 tracks, laid out according to the first 8 chapters of the book.

Playlist Club-er Paul Squires (@paulsq) 

Paul Squires runs an advertising, content and media business called Perini. He is on Twitter at @paulsq, alternating between media commentary and general sarcasm.